CMA says Google Stadia had small presence in cloud gaming market share

Via an investigative report, the UK’s Competition and Markets Authority (CMA) revealed that Google Stadia held just a 0-5% presence in the cloud gaming market share in 2022.

As seen on the stats, Google Stadia had reached from 5% to 10% of the market in 2021. However, Google Stadia and Nvidia GFN went down percentage-wise in 2022 due to the big presence of xCloud (aka Xbox Cloud Gaming). Amazon Luna also got a small percentage of the market share.

Cloud gaming market share in 2022

• xCloud: 60-70%
• PlayStation Cloud Gaming: 10-20%
• NVIDIA GFN: 10-20%
• Google Stadia: 0-5%
• Amazon Luna: 0-5%

Cloud gaming market share in 2021

• xCloud: 20-30%
• PlayStation Cloud Gaming: 30-40%
• Nvidia GFN: 20-30%
• Google Stadia 5-10%

“We consider that Google’s recent decision to shut down its own cloud gaming service, Stadia, shows that merely having some strengths relevant to cloud gaming is not enough to guarantee a platform’s success.” Google Stadia ended its service on January 18, 2023.

[Source]: CMA: Anticipated acquisition by Microsoft of Activision Blizzard, Inc. Provisional findings report – [Archive] – [Screenshot].