Bandai Namco introduces new company logo and purpose

Bandai Namco informed its plans to replace the company’s current purpose and logo. However, it seems like many fans are not happy with the new logo.

With the new slogan “Fun for All into the Future,” Bandai Namco “exists to share dreams, fun and inspiration with people around the world. Connecting people and societies in the enjoyment of uniquely entertaining products and services, we’re working to create a brighter future for everyone.”

The company also explained the reason for its new logo starting April 2022.

“Our current logo expresses the fusion of Bandai and Namco that was created when the two companies integrated,” says the press release. “It will be replaced with a new logo that reflects our new Purpose. All companies with “Bandai Namco” in their names will use this logo. And, in principle, companies with and without “Bandai Namco” in their names will display this new Group logo on all their products and services. This will enable us to bring together the value of all our products, services, and labels under one logo and elevate the brand value of the Bandai Namco Group in the global market.”

However, according to a Kotaku post (Archive), fans on Japan’s bulletin board 2ch are disappointed. “The previous one was better,” says one post. Another user wrote if there is really a need to change the logo. “No personality,” adds another user at 2ch.

Should Bandai Namco keep the current logo?

[Source]: Bandai Namco: Bandai Namco Group Announces New Purpose and Corporate Logo – [Archive].