MLS team Los Angeles FC (LAFC) has selected Esports Entertainment Group (EEG) as its esports tournament provider.
With this agreement announced today, EEG will be responsible for LAFC’s esports tournaments with the use of its Esports Gaming League platform.
EEG will make use of player imagery “within the Southern California market”. In addition, EEG will create custom videos with LAFC players to get the attention of fans for tournaments. The EEG collaboration will be included in the team’s digital marketing efforts.
“MLS and our Club have been at the forefront of incorporating esports as a way of engaging and expanding our audience,” said LAFC Co-President and CBO Larry Freedman. “Partnering with Esports Entertainment Group will provide us with the platform to deepen connections with our fans while driving new levels of engagement.”
“We are excited to further extend our reach into MLS through our partnership with LAFC,” CEO of Esports Entertainment Group Grant Johnson said. “We are excited to add LAFC to our growing roster of top-tier professional sports organizations and look forward to helping the team strengthen connections and engagement with their growing fan base.”
“This is another great opportunity to promote esports while showcasing our brand to a large and engaged audience,” said Magnus Leppäniemi, EVP of Esports at Esports Entertainment Group. “LAFC, like other top teams in the MLS, NFL, NHL, and more, recognize the quality of our robust platform and its ability to meet the demanding needs of large-scale deployments. We look forward to further expanding our foothold in this exciting high-profile segment in the months ahead.”
Among the services EEG can provide: full turnkey esports events, live broadcast production, game launches, and online branded tournaments.
[Source]: LAFC: LAFC Signs Multi-Year Partnership With Esports Entertainment Group.
[Via]: Sportivo, with press release in English and Spanish.
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