Sony’s PlayStation Studios brand to launch alongside PS5

Gamers will start seeing the new PlayStation Studios brand once the PlayStation 5 comes out this year. As reported first on GamesIndustry.biz, Sony has made the new brand to appear on all its first-party titles “developed and managed by Sony Interactive Entertainment’s Worldwide Studios organization.”

The 17-second video starts showing characters from its different franchises such as God of War, Ratchet & Clank, LittleBigPlanet, Uncharted, Horizon: Zero Dawn and The Last of Us.

Unfortunately, upcoming games such as The Last of Us 2, Ghost of Tsushima and the PC version of Horizon: Zero Dawn won’t show the PlayStation Studios video. First-party titles brought to PC will also have the new video and logo.

The PlayStation Studios opening animation has a Marvel style to it.

“What we really wanted to do was create a way to bring the consumer into the world,” said Eric Lempel, senior VP and head of global marketing at Sony Interactive Entertainment. “When they play our games that’s the nice robust piece that happens, and then you’re transported into an adventure with rich worlds, old characters, and really captivating stories. We’re all huge Marvel fans. One of our biggest games of all time has a Marvel character in it with Spider-Man. But this is really about doing something specific for our games and our industry.

There will be variations of the opening animation.

“The cinematic you’ve seen is the one that has multiple games in it. But over time, as we introduce well established franchises, we can tailor that opening a bit to possibly show the franchise over the years, new characters that have come into play… There’s a lot we can do that we’re really excited about.”

Besides titles made by first-party developers, the new brand “will also apply to games made by work-for-hire developers under Sony’s direction.”

[Source]: GamesIndustry.biz: PlayStation Studios brand will launch alongside PS5.