Segata Sanshiro’s real-life son is Sega’s Newest Hero

As the company turns 60, Sega just introduced Sega Shiro, the son of the legendary video game commercial character Segata Sanshiro.

https://www.youtube.com/watch?v=5jVV1hvg5a0

Hiroshi Fujioka, actor who played the role of Segata Sanshiro, appeared on many Sega commercials during Sega Saturn generation. His goal: to tell everyone he meets “you must play Sega Saturn.”

While the 74-year-old father still has the strength to beat his son Maito Fujioka in arm wrestle, the young Maito uses his looks to introduce himself to everyone around him.

Take a look at Maito behind the scenes.

せが四郎〜♫
せが四郎〜♫
セ・ガ・知ろう〜♫

You may also want to check out Sega’s 60th anniversary web site: https://60th.sega.com/segashiro.

[Source]: Sega: Sega 60th Anniversary.