After its two-year exclusivity deal with Twitch for Overwatch livestream worldwide except China, Activision Blizard has signed a new multi-year partnership deal with YouTube. With the new partnership, Google’s streaming service becomes the new home for exclusive Overwatch, Call of Duty and Hearthstone esports streaming everywhere but China. More Activision Blizzard properties will also join the mentioned lineup of games for live broadcasts.
“With more than 200 million gamers a day watching more than 50 billion hours of gaming content per year, YouTube provides gamers and their passionate fans with the most popular video gaming platform in the world,” said Ryan Wyatt, Head of Gaming at YouTube. “Both the Overwatch League and Call of Duty League are the quintessential examples of world class esports content. As a former Call of Duty esports commentator myself, I couldn’t be more excited for Activision Blizzard to choose YouTube as its exclusive home for the digital live streaming of both leagues. This partnership further demonstrates our dedication to having a world class live streaming product for gaming.”
Activision Blizzard also picked Google Cloud as the right company to enhance its gaming infrastructure and deliver “superior, low-latency player experiences,” according to the press release.
“We’ve worked closely with Activision Blizzard for the past few years across mobile titles to boost its analytics capabilities and overall player experience,” stated Sunil Rayan, Head of Gaming, Google Cloud. “We are excited to now expand our relationship and help power one of the largest and most renowned game developers in the world.”
Jacques Erasmus, Chief Information Officer at Activision Blizzard, said: “We’re excited to partner with Google to drive the next generation of gaming innovation for the industry. Google Cloud’s best-in-class infrastructure gives us the confidence to deliver great entertainment to our fans around the world.”
It seems like YouTube is trying to stay competitive against the likes of Facebook Gaming and Microsoft’s Mixer.
The action starts today on YouTube with the inaugural season of Call of Duty League.
https://twitter.com/Fwiz/status/1220809570827689984
[Source]: Activision Blizzard: Activision Blizzard And Google Enter Into Multi-Year Strategic Relationship To Power New Player Experiences.
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