Sony Interactive Entertainment will skip E3 2020, marking the second year in a row its absence will be felt at the world’s premiere video game event.
According to GamesIndustry.biz, SIE doesn’t see the Electronic Entertainment Expo as the right event for what it has planned.
“After thorough evaluation SIE has decided not to participate in E3 2020,” an SIE spokesperson told GamesIndustry.biz. “We have great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year.”
“We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe. Our focus is on making sure fans feel part of the PlayStation family and have access to play their favorite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans.”
SIE decided not to attend E3 last year and instead decided to launch its State of Play, a series of videos similar to Inside Xbox and Nintendo Direct with the purpose of introducing new games.
The Entertainment Software Association issued its own statement following Sony’s decision. “E3 is a signature event celebrating the video game industry and showcasing the people, brands and innovations redefining entertainment loved by billions of people around the world. E3 2020 will be an exciting, high-energy show featuring new experiences, partners, exhibitor spaces, activations, and programming that will entertain new and veteran attendees alike. Exhibitor interest in our new activations is gaining the attention of brands that view E3 as a key opportunity to connect with video game fans worldwide.”
[Source]: GamesIndustry.biz: PlayStation will not participate in E3 2020. The ESA: ESA Statement on Sony E3 2020 Announcement.