Newzoo Report: Only 3% of Super Mario Run users purchased the fulll game

The early success of Super Mario Run on iOS in terms of downloads didn’t bring the earning the company may have been expecting as only 3% of Super Mario Run users purchased the full game.

Though Nintendo’s first Mario iOS game got the top position with 50 million downloads in just a few days, the report by market research firm Newzoo says only 3% of 90 million downloads paid $10 to play the entire game. This means a large number of users didn’t purchased the demo and may have played the first three stages of the demo.

According to a report by WSJ:
“Market research firm Newzoo estimates that “Super Mario Run” has generated more than $30 million in gross revenue, which suggests about 3 million players have bought the full game.”

The reported 3% is still higher when compared to Candy Crush’s paying clients with 2%.

Will Nintendo switch its strategy to attract more people just in time for the release of Super Mario Run on Android?

[Source]: Wall Street Journal: Why Super Mario’s Run Was Short (subscription required).