EA: “Need for Speed UK Spokesmodel Search” – 2011.07.04

From/De: EA UK

Are you Need for Speed’s Next UK Spokesmodel?

Hot cars, exotic travel and Need for Speed, the world’s top racing video game – are you up for the ultimate job? Beginning today, EA and Need for Speed is conducting the 2011 ‘Need for Speed European Spokesmodel Search’. This continent wide search is set to discover two women with boundless energy, an outgoing personality and an edgy style fused with a passion for cars and gaming.

The winners will act as Need for Speed ambassadors at events throughout 2012 including representing Need for Speed products at high profile gaming events across Europe and our Team Need for Speed racing team in the prestigious FIA GT3 European Championship and Euro Drift program.

Models searches are being conducted in five territories: France, Germany, Norway, Russia and the United Kingdom. Finalists will be selected from each territory with the final two winners being announced in November in conjunction with the release of Need for Speed The Run.

Along with the chance to represent the UK in the grand final, two UK regional finalists will win £1500 worth of entertainment merchandise. The UK regional competition is now live for entries at ukspokesmodel.needforspeed.com.

Since 1994, Need for Speed has been a leading force in gaming and automotive culture.  With over 115 million units sold, Need for Speed has debuted some of the world’s hottest cars like the Pagani Huayra and Nissan GT-R.  It has also featured actors, models, musicians including Brooke Burke, Kelly Brook, Maggie Q, Kanye West, Yeah Yeah Yeahs and The Prodigy.

From the Golden Gate to the Empire State, Need for Speed The Run takes players on a heart-pounding, high-stakes race that will have players surrounded by the constant feeling of danger. The heat is on and lethal action unfolds as gamers not only get out of the car for the first time, but also get up-close and personal with the franchise’s first hero, Jack – all while battling hundreds of the world’s most notorious racers. Weaving through dense urban traffic, rocketing down icy mountain passes and navigating narrow canyons at breakneck speeds, players will be challenged in this illicit race for their life.

For more information and complete rules, please visit www.needforspeed.com

For further information on the competition please contact Tom Goldberger –tgoldberger@ea.com.