Activision: Ice Age: Dawn of the Dinosaurs

Ice Age(TM): Dawn of the Dinosaurs Video Game Hits Store Shelves Worldwide Today

–Activision and Twentieth Century Fox Licensing & Merchandising Deliver an Exciting New Game Where Kids Control Their Favorite Sub-Zero Heroes in an All New Adventure

SANTA MONICA, Calif., June 30, 2009 /PRNewswire-FirstCall via COMTEX News Network/ — It’s time for gamers around the world to embark on an all-new incredible adventure with their favorite sub-zero heroes in Ice Age(TM): Dawn of the Dinosaurs from Activision Publishing, Inc. (Nasdaq: ATVI) and Twentieth Century Fox Licensing & Merchandising (Fox Licensing). Based on the highly anticipated 3-D animated feature from Twentieth Century Fox, which debuts worldwide on July 1, the game allows players to command their favorite movie characters, including Sid, Manny, Diego, Scrat and the relentless one-eyed Dino hunting weasel, Buck, and venture into a mysterious underground world of dinosaurs, while solving puzzles and platforming through more than 15 exciting levels.

“Ice Age: Dawn of the Dinosaurs allows kids to play as some of their favorite movie characters on their own, or, for the first time in the series, with their family and friends in multiplayer mini-games,” said Rob Kostich, head of marketing for licensed properties, Activision Publishing, Inc. “Family game night will take on a whole new meaning as you compete in hilarious challenges like Sloth Throw, Dino Targets and Sloth Chase using your Wii Remote(TM) or gamepad.”

“The Ice Age franchise is so successful because the characters are extremely engaging and the story is fantastic – two elements that are perfect for a video game,” said Gary Rosenfeld, Senior Vice President of New Media for Fox Licensing. “This game is fun for the entire family and will provide hours of entertainment.”

The Ice Age: Dawn of the Dinosaurs video game takes players on a quest through the frozen tundra to a lush jungle teeming with mysterious plants, fierce dinosaurs, wild new adventures and all-new friends. Offering more than six playable characters, the game allows fans to master the unique abilities and combat skills of each through continuously changing gameplay challenges. Every level presents new and exciting opportunities to defeat enemies with Sid’s spin attack, utilize Buck’s lasso to swing across treacherous landscapes, avoid obstacles as Scrat using his wall jumping and ceiling crawling abilities and escape from perilous situations flying on the back of a pterodactyl with Buck, Crash and Eddie. In addition, up to four players can share the Ice Age experience in eight competitive multiplayer mini-games.

Ice Age: Dawn of the Dinosaurs was developed for the console and PC platforms by Eurocom and for Nintendo DS by Artificial Mind & Movement.

The game is available for the Xbox 360(R) video game and entertainment system from Microsoft, Wii(TM) and the PLAYSTATION(R)3 computer entertainment system for a suggested retail price of $49.99; the PlayStation2 computer entertainment system and Nintendo DS for the suggested retail price of $29.99 and Games for Windows(R) for a suggested retail price of $19.99. The console and Games for Windows versions are rated “E10+” (Cartoon Violence) and DS is rated “E” (Mild Cartoon Violence) by the ESRB.

For more information on the Ice Age: Dawn of the Dinosaurs video game, please visit www.IceAgeGame.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

About Twentieth Century FOX Licensing & Merchandising

A recognized industry leader, Twentieth Century FOX Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century FOX Film Corporation, Twentieth Television and FOX Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century FOX Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors, licensees, licensors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in completing the integration of the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Ice Age: Dawn of the Dinosaurs TM & (C) 2009 Twentieth Century Fox Film Corporation. All rights reserved. Game (C) 2009 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.

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SOURCE Activision Publishing, Inc.