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El Mundo Tech > Blog > Games > Activision Blizzard: A console price cut or possibly no more PS3 games | Recorte de precio para la consola o posiblemente no más de juegos para el PS3
Games

Activision Blizzard: A console price cut or possibly no more PS3 games | Recorte de precio para la consola o posiblemente no más de juegos para el PS3

Alberto Saldamando
Last updated: June 19, 2009 1:33 PM
By Alberto Saldamando
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The consumers are not the only ones asking for a PlayStation 3 price cut. Developers also want the price to go down to sell more copies. It could help the PS3 jump to the number 2 position in the US and increase the gaming presence of its console, but Sony Computer Entertainment has kept the current price for a while already. One of the most outspoken persons about this subject is none other than Activision Blizzard President and CEO Bobby Kotick. possibly

Kotick says: “They have to cut the price, because if they don’t, the attach rates [the number of games every player buys for his/her console] are likely to slow. If we are being realistic, we might have to stop supporting Sony.” PS3 development costs are high. The lack of PlayStation 3 consoles is not helping game companies sell as many games as they really want. The best solution is to simply reduce the price of the PS3 so more people can buy consoles and games.

It’s not the first time Kotick has made a statement about the price of the PS3, but it may be his first about stopping its support for the mentioned console. Imagine Guitar Hero or Call of Duty games released only on the 360 or Wii.

Could this statement from Kotick scare Sony? Could it force the gaming giant to lower the price of its PS3 either this year or the next one?

Source: Times Online: Sony should beware — Activision chief is not simply playing games [https://business.timesonline.co.uk/tol/business/industry_sectors/media/article6531367.ece].

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Los consumidores no son los únicos que piden un recorte de precios del PlayStation 3. Los desarrolladores también quieren que el precio baje  para que vendan más copias. Podría ayudar al PS3 a saltar a la posición número 2 en los EE.UU. y aumentar la presencia de juegos de su consola, pero Sony Computer Entertainment ha mantenido el precio actual por un tiempo ya. Una de las personas más abiertas sobre este tema es nada más y nada menos que Bobby Kotick, el presidente y jefe ejecutivo de Activision Blizzard.

Kotick dice: “Tienen que reducir el precio, porque si no lo hacen, los “attach rates”  [el número de juegos que cada jugador/a compra para su consola] sean probablemente que bajen. Si queremos ser realistas, pueda ser que tengamos que dejar de apoyar a Sony”. Los costos de desarrollo del PS3 son altos. La falta de las consolas PlayStation 3 no ayuda a las empresas de juegos a vender tantos juegos como los que realmente quieren vender. La mejor solución es simplemente reducir el precio del PS3 para que más gente pueda comprar más consolas y juegos.

No es la primera vez que Kotick ha hecho una declaración sobre el precio de la PS3, pero puede ser su primera acerca de detener su apoyo a la mencionada consola. Imagínense los juegos de Guitar Hero o Call of Duty lanzados sólo en el 360 o Wii.

¿Podría esta declaración  de Kotick asustar a Sony? ¿Podría obligar al gigante de los juegos de reducir el precio de su PS3, ya sea este año o el próximo?

Fuente: Times Online: Sony should beware — Activision chief is not simply playing games [https://business.timesonline.co.uk/tol/business/industry_sectors/media/article6531367.ece].

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TAGGED:ActivisionActivision BlizzardBobby KotickKotickPlayStation 3price cutrebajaSony

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ByAlberto Saldamando
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Alberto is the Founder and Editor-in-Chief of ElMundoTech.com and Freelance Writer/Blogger focused on Tech, Games, Internet, Electronic Devices, Anime & Manga, Space, and other related topics since 2006. エル·ムンド·テク.
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