Activision & Nickelodeon: iCarly [Wii/DS]

From/De: Activision

Activision Publishing Partners With Nickelodeon on Global Licensing Deal Around Network’s Hit TV Series iCarly

SANTA MONICA, Calif., May 13, 2009 /PRNewswire-FirstCall via COMTEX News Network/ — Activision Publishing, Inc. (Nasdaq: ATVI), and Nickelodeon today announced a global partnership where the two companies will create an all-new videogame based on the number-one live-action kids’ television show iCarly. Releasing internationally this Fall, the videogame will bring the interactive elements from the series to Wii(TM) and Nintendo DS(TM) for the first time.

“iCarly is a groundbreaking show that encourages viewers to contribute content of their own,” said David Oxford, Activision Publishing. “This game is a natural extension of that creativity, and allows players to interact with the characters they know and love through a variety of different ways, any time they like.”

“In order to make a property as huge and irreverent as iCarly into a videogame, we tapped into the interactive model of the show itself,” said Steve Youngwood, Nickelodeon/MTVN Kids and Family Group. “iCarly’s entire premise is to allow kids and tweens to actively participate in their entertainment experience, and Activision is doing a phenomenal job in recreating that for Wii(TM) and Nintendo DS(TM) systems.”

In the iCarly videogame, the possibilities are truly endless as players help Carly, Sam, Freddie and the other characters from the hit TV series craft all-new webisodes of the show in an original storyline designed specifically for the game. Fun and frenetic mini-games, presented as show skits, capture the creativity of the series, and allow players to work with the characters through new adventures. The innovative iCreate mode provides opportunities for gamers to add their own touches to the webisodes by swapping out props, characters, color schemes, audio, intros, outros and more. Up to four players can either compete or cooperate together on Wii to complete the skits and earn Web-Cred, which can then be used to purchase new items, props, accessories and locations from in-game websites.

Nickelodeon’s iCarly, a web show within a show, is the number-one live-action program on all of broadcast and basic cable television with kids and tweens, and the top kid-targeted live action series on basic cable with total viewers. It averages nearly 26 million total viewers each week (source: Nielsen Media Research). The show’s companion website www.iCarly.com recently boasted its best month ever in March among total visits, visitors and page views (source: comScore Media Metrix March 2009).

For more information visit www.activision.com.

About Nickelodeon

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 98 million households and has been the number-one-rated basic cable network for 14 consecutive years. For more information or artwork, visit http://www.nickpress.com/. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA) (NYSE: VIA.B).

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.