GH World Tour: We Will Rock You

Wednesday 8th April/… The critically acclaimed and longest-running musical at London’s prestigious Dominion Theatre, We Will Rock You – based on the music of Queen – has partnered with Activision Publishing, Inc.’s (Nasdaq: ATVI) Guitar Hero® World Tour to offer patrons the ultimate night of rock. Before and after select performances of the hit musical, which embarks on its first UK tour this month, people will be able to rock with Guitar Hero World Tour to three of Queen’s hit tracks, “C-Lebrity,” “Fat Bottom Girls” and “We Are The Champions,” as well as the entire 86-song on-disc set list, with prizes awarded to the best virtual performers. The game will also be featured at regional We Will Rock You preview and launch events, where members of the cast can mingle with press and VIPs.“We’re thrilled to have Guitar Hero World Tour hitting the road with the extremely popular musical, We Will Rock You,” says Ian McClellan, Senior Brand Manager, Red Octane. “As one of the driving forces in music and video games today, Guitar Hero® is the perfect offering which enables fans to experience Queen’s, plus a bevy of other rock ‘n’ roll giant’s, music in an all new way.”We Will Rock You played at the Palace Theatre, Manchester between 21st March and 26th March; and will run at the Sunderland Empire between 10th June and 27th June; the Birmingham Hippodrome 1st July and 5th September; the Bristol Hippodrome between 16th September to 31st October; and the Edinburgh Playhouse between 4th November and 9th January 2010. Please see regional box offices for ticket availability.

Guitar Hero World Tour transforms music gaming by expanding Guitar Hero’s signature guitar gameplay into a cooperative band experience that combines the most advanced wireless controllers with new revolutionary online* and offline gameplay modes including Band Career and 8-player “Battle of the Bands,” which allows two full bands to compete head-to-head online. The game features a slick newly redesigned guitar controller, drum kit controller and a wired microphone, as well as an innovative Music Studio music creator that lets players compose, record, edit and share their own rock ‘n’ roll anthems. Music creators are also able to share their recordings with their friends online through GHTunesSM where other gamers can download and play an endless supply of unique creations.

Guitar Hero World Tour is now available for Xbox 360, PLAYSTATION 3 computer entertainment system, the Wii home video game system from Nintendo and the PlayStation®2 computer entertainment system. The game is rated 12+ by the BBFC. For more information on Guitar Hero World Tour, please visit worldtour.guitarhero.com.

For all UK media inquiries, please contact:
Specialist Games Media
Johanna Hakala
Activision Publishing, Inc.
020 3060 1080
johanna.hakala@activision.com

Mainstream Media
Stu Taylor
Barrington Harvey
01462 456780
stuart.taylor@bhpr.co.uk

Anna Larke
Barrington Harvey
01462 456780
anna.larke@bhpr.co.uk

Kayleigh Watson
Barrington Harvey
01462 456780
kayleigh.watson@bhpr.co.uk

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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*Online gameplay is only available for the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system and Wii™ and may require an additional subscription.

Guitar Hero World Tour © 2009 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

“PlayStation,” “PLAYSTATION” and “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. Used with Permission. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii and the Wii logo are trademarks of Nintendo.