Pogo.com & PlayFirst: Diner Dash Family Style

EA Casual Games Destination Pogo.com Teams up with PlayFirst to Serve up Diner Dash Family Style to Consumers

Pogo.com Lends Community and Multiplayer Expertise to Breakthrough Bestseller Diner Dash

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Ditch your desk job and serve up some grub! Electronic Arts Inc. (NASDAQ:ERTS) today announced a collaborative partnership between Pogo.com™ and PlayFirst® to create a brand new multiplayer Diner Dash® experience with downloadable game Diner Dash Family Style.

The game will take the breakthrough best seller Diner Dash and add in community and multiplayer features to allow fans to experience the game in a new social environment. Diner Dash Family Style allows players to play alongside friends and family, chat, and participate in group challenges while helping fan-favorite Flo™ grow her fledgling diner into a five-star restaurant.

Diner Dash has been a No. 1 hit across major online game portals, mobile and retail, as well as a popular handheld title now including iPhone, since its debut in late 2004. The original game, developed by the award-winning independent studio Gamelab, is now a multi-million dollar brand, spanning multiple sequels and brand extension spinoffs based on the DinerTown™ story world.

Features:

Play through 5 restaurants and 50 levels for hours of fresh, fun gameplay.
5 different customer types with different personalities to keep players on their toes.
Players can build their restaurant empire in career mode or see how long they can serve customers in endless mode.
NEW! Chat with friends and family while connected to the internet.
NEW! Participate in cooperative charity challenges to help out your fellow players in their quest for the ultimate diner.
As a bonus, Club Pogo™ members will also be able to earn tokens, badges and unlock hilarious Diner Dash themed Pogo mini-items.

“Pairing Diner Dash’s exciting and fast paced environment with our community and multiplayer expertise has allowed us to create a game that is not only a ton of fun to play, but also something you can share with your friends and family,” said Andrew Pedersen, General Manager of Pogo.com.

“With over 5 million copies of Diner Dash sold, we are constantly looking for new and innovative way for fans of the Diner Dash series to join Flo in her adventures,” said Rich Roberts, VP Sales & Business Development, PlayFirst, Inc. “We are thrilled to work with Pogo.com to bring our beloved and bestselling game to their vibrant community.”

For more information and to experience some of the best online games on the Internet, visit www.pogo.com.