From/De: EA
EA and Medieval Times Announce the “Be a Hero” Partnership in Honor of the Launch of The Sims Medieval
Medieval Times Restaurant To Host A Special Evening Event Featuring The Sims Medieval With Portion of the Proceeds Going to the Medieval Times Foundation Charity
REDWOOD CITY, Calif.–(BUSINESS WIRE)– Bring on the feast! Electronic Arts Inc. (NASDAQ:ERTS) today announced the “Be a Hero” campaign in honor of the launch of the brand new The Sims™ videogame, The Sims™ Medieval. A special event will take place at Medieval Times Restaurant in Buena Park, California on March 21st with a portion of the proceeds from the night’s special affair benefitting the Medieval Times Foundation Charity. For more information or to buy tickets, please visit http://medievaltimes.com/buenapark/specialoffers/sims-medieval-be-a-hero-launch.aspx.
With nine locations across the country, Medieval Times is a unique dining experience that offers people a combination of medieval banquet and thrilling competition and is one of the top dinner attractions in North America. The Sims Medieval is a brand new videogame brought to you by the developers of the best-selling, The Sims games, which places the popular Sims, characters unique to The Sims, into the Middle Ages and brings players robust, compelling gameplay never seen before in the history of franchise. For the first time, players can create heroes, venture on quests, build and control a kingdom, and play every Hero Sim character in the land. Attendees of the special event will receive a digital download code for their own copy of The Sims Medieval for PC/Mac before it officially hits stores worldwide March 22nd.
“Medieval Times Dinner & Tournament brings history to life through its two-hour, live-action medieval tournament shows. Giving guests a feeling of what it would have been like to live in the middle ages,” said Kerry Graves, Vice President of Marketing and Sales for Medieval Times USA. “Now, that same feeling can be experienced in The Sims Medieval videogame. We are honored to host the official launch of The Sims Medieval at the flagship of the Medieval Times company — the Buena Park, California castle.”
“The Sims Medieval and Medieval Times are a perfect blend of two franchises that are working towards the same goal of providing a rich, creative and fun experience within a medieval setting,” said Scott Evans, General Manager of The Sims Studio. “We’re thrilled we could bring the two together for a great cause. Attendees will be able to enjoy a live-action experience of Medieval Times and come away ready to relive moments and more by playing The Sims Medieval.”
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