Daily Archives: Monday, August 16, 2010

Star Wars Celebration V – Lego Videos – 2010.08.16

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Videos and press release provided by The NewsMarket

[16-Aug-2010] To commemorate the 30th anniversary of Star Wars: Episode V The Empire Strikes Back, LEGO Systems, Inc. and Lucasfilm Ltd. summoned the force of LEGO® and STAR WARS fans and families to participate in a three-day collaborative build of an eight-foot tall, 15-foot wide LEGO mystery mural to benefit St. Jude’s Children’s Research Hospital. The mural was constructed by attendees of Star Wars Celebration V and a LEGO Master Builder at Orlando’s Orange County Convention Center from August 13-15. For every LEGO plate a fan built and added to the mural, LEGO Systems and Lucasfilm’s “The Empire Gives Back” program donated 330 LEGO System and LEGO DUPLO® bricks to St. Jude’s Children’s Research Hospital to encourage imagination and creative play among the children who receive care each year. In total, more than 1.5 million LEGO bricks will be donated.

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Codemasters: “F1 2010″ – Gameplay Preview Video – 2010.08.16

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From/De: Codemasters

Feel The Excitement Of Race Day As Codemasters® Releases New F1 2010TM Gameplay Video
Melbourne, Suzuka And Spa Star In New F1 2010 Video Available At www.formula1-game.com As UK Release Date Is Confirmed For September 24th

Monday 16th August/… FORMULA ONETM fans can today see F1 2010, the official game of the 2010 FIA FORMULA ONE WORLD CHAMPIONSHIPTM, in action with the release of the first gameplay preview video, now showing at www.formula1-game.com. F1 2010 will be released on September 22nd in North America, September 23rd across EPAC territories with a UK street date of September 24th for the Xbox 360® video game and entertainment system from Microsoft®, PlayStation®3 computer entertainment system and PC Games For Windows®.

Showcasing the race day experience of a GRAND PRIXTM, the new gameplay video features the full 24 car grid battling it out at Suzuka, Melbourne and taking on the famous Eau Rouge at Spa. The video also provides an insight into the broader driver’s experience at a GRAND PRIX, showing press interviews in the paddock, race engineers managing their drivers out on the circuit and motion-captured pit-lane crew returning their car into the action. On the track action shows daring passing manoeuvres and wheel-to-wheel racing as stars including Lewis Hamilton, Fernando Alonso and Sebastian Vettel compete to become FIA FORMULA ONE DRIVERS’ WORLD CHAMPION.

F1 2010 is the official game of the 2010 FIA FORMULA ONE WORLD CHAMPIONSHIP and will include all of the official teams, drivers and circuits featuring in the sport’s most exciting season to date. F1 2010 features a range of game modes, from quick-fire races and time trials to full GRAND PRIX weekends and an extensive career mode. Players will experience the thrill of racing motorsport’s most advanced cars at the world’s finest circuits, including, for the first time in a videogame, high-definition recreations of Singapore’s stunning night race and the dramatic Yas Marina circuit in Abu Dhabi.

In production at Codemasters Studios Birmingham, F1 2010 is being developed on the EGOTM Game Technology Platform, an evolution of the engine that powered the critically acclaimed, million-plus selling Colin McRaeTM: DiRT 2 and Race Driver: GRIDTM. The award-winning, under-the hood tech has been tuned to simulate the the unique aerodynamics and handling of 200MPH+ FORMULA ONE cars, taking players closer to the sport than ever before.

FORMULA ONE fans can view the new video by accelerating over to www.formula1-game.com, the home for all the latest screens, news and videos straight from the studio. F1 2010 will be released September 24th* 2010 for Xbox 360, PlayStation 3 and Games for Windows.

  • ENDS #
  • September 24th UK street date. Shipping across North America on September 22nd and releasing September 23rd across EPAC territories.

Sony/Subway: “Fiery Footlong Frenzy Fueled by PlayStation”

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From/De: SCEA

Sony Computer Entertainment America LLC and SUBWAY® Restaurants, the world’s largest submarine sandwich franchise, today announced a marketing alliance that will offer SUBWAY diners and PlayStation® fans the opportunity to instantly win PlayStation prizes including select products before they are available to buy in stores. The prizes will total more than 1 million dollars in retail value and will be awarded at the rate of one prize per minute during the promotion period.

“This alliance brings SUBWAY consumers another fresh first, the opportunity to experience the new Playstation Move before anyone else,” said Tony Pace, chief marketing officer of the SUBWAY Franchisee Advertising Fund Trust. “As a brand that values active lifestyles, SUBWAY is pleased to join Playstation in the launch its new active gaming platform and offer our fans this exclusive opportunity.”

The collaborative endeavor, entitled Fiery Footlong Frenzy Fueled by PlayStation, will feature SUBWAY’s spiciest sandwiches to date – dubbed Fiery Footlong subs – including the spicy New Turkey Jalapeno Melt and the back by popular demand Buffalo Chicken. When they quench the fire with a 32 oz drink, diners will have the chance to win a wide variety of PlayStation prizes, including the highly anticipated PlayStation® Move motion controller, before they become available for purchase in stores in September.

“PlayStation consumers are accustomed to being the first to have access to innovative technology unlike anything on the market,” said Ginger Kraus senior director of brand alliances at Sony Computer Entertainment America LLC.  “We are thrilled to team up with SUBWAY in the U.S. to carry on this tradition, and extend the PlayStation experience through strategic partnerships like this that will ultimately benefit fans of both PlayStation and SUBWAY.”

The program will offer consumers the chance to win the latest in active gaming and entertainment technology, including: PlayStation Move motion controller software bundles; collector’s edition boxes of Gran Turismo® 5 and LittleBigPlanet™2 as well as UNCHARTED 2: Among Thieves™ Fortune Hunter Edition; Sony Bravia 3D TV and HDTV entertainment packs; PSP® (PlayStation®Portable) entertainment packs that include a movie, game and PSP® 3000, and Sony Bloggie Cameras, among other exciting prizes.

Consumers can join the frenzy by redeeming codes from 32 oz drinks, specially marked SunChips® Monterey Jack and Sundried Tomato multigrain snacks, and specially marked SUBWAY Breakfast sandwiches. Consumers who purchase these items in store can participate by entering the codes at SUBWAYFreshBuzz.com, via mobile device on SUBWAYFreshBuzz.mobi, or via text message to 87963. Participating consumers will learn instantly if they have won.

The SUBWAY Fiery Footlong Frenzy Fueled by PlayStation will be supported by co-branded in-store and online marketing assets, as well as a national promotional TV spot. The in-store elements and advertising campaign will premiere August 16th, in conjunction with the program’s launch.

The campaign will also feature a variety of innovative and interactive social media elements. Consumers will be able to participate by paying close attention to @SUBWAYFreshBuzz on Twitter, as the brand will periodically share “frenzy alerts” within special Tweets, dubbed “Fire Drills” where consumers will have additional chances to win.

About Sony Computer Entertainment America LLC Sony Computer Entertainment America LLC continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, the ground-breaking PlayStation®3 (PS3™) computer entertainment system and its online and network services the PlayStation®Network and PlayStation®Store. Recognized as the undisputed industry leader, Sony Computer Entertainment America LLC markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one, PlayStation 2, PSP and PS3 systems for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America LLC serves as headquarters for all North American operations.

“PlayStation,” “PS one” and “PSP” are registered trademarks and “PS3″ is a trademark of Sony Computer Entertainment Inc.  All other trademarks are property of their respective owners.

Visit us on the Web at www.us.playstation.com

About SUBWAY® Restaurants

The SUBWAY® restaurant chain is the world’s largest submarine sandwich franchise, with more than 33,000 locations in 91 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one global franchise opportunity in Entrepreneur magazine’s 2010 “Annual Franchise 500” listing for the 17th time in 23 years.  For more information about the SUBWAY® chain, visit www.subway.com and www.subwayfreshbuzz.com SUBWAY® is a registered trademark of Doctor’s Associates Inc.