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Archive for July, 2010
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22
Jul
10
DJ Qbert @ DJ Hero 2
From/De: Activision
Turntable Legend DJ Qbert to Join the Distinguished Crew of Mixologists for DJ Hero(R) 2
World Renowned Scratch Champion to Appear as Playable DJ and Deliver Two All-New Call-and-Response DJ Battle Mixes to This Year’s Best Soundtrack in Entertainment
SANTA MONICA, Calif., July 22, 2010 /PRNewswire via COMTEX News Network/ — When the party starts this October, budding beat chemists, singing sensations and all of their friends will fire up two turntable controllers and a microphone, and spin, scratch and battle with the legendary turntablist DJ Qbert in Activision Publishing Inc.’s (Nasdaq: ATVI) DJ Hero(R) 2. A defining member of DJ culture, having been crowned the best in his craft in multiple world championship competitions and revolutionized turntablism, DJ Qbert joins the distinguished rank of playable characters that will appear in-game, including Deadmau5, David Guetta and others, and will deliver two scratch intensive mixes to the best soundtrack in entertainment.
“I’m excited about finally getting to bring the art of turntablism’s defining skills, as well as two exclusive mixes, to DJ Hero 2,” said DJ Qbert. “It’s been a dream of mine as a gamer to battle myself on the turntables and now millions of fans around the world and their friends will get their chance to also.”
“As a pioneer of his craft, DJ Qbert’s one-of-a-kind scratch and battle skills made him an amazing partner and prefect representative of DJ Hero 2′s new multiplayer modes, especially the unique DJ vs. DJ battle mixes,” said Tim Riley, Vice President of Music Affairs, Activision. “We’re bringing together the biggest and best DJ’s from around the globe, having already announced Deadmau5 and David Guetta as part of our incredibly talented crew, and having DJ Qbert cut up records in his signature style will help us put an indelible stamp on the DJ Hero 2 soundtrack.”
The ultimate mixer of music and friends, DJ Hero 2 will deliver the definitive way for players to come together and party with a host of new multiplayer modes – including DJ Battles that pit DJ against DJ in mixes produced specifically for battle gameplay – and invite vocalists into the spotlight with integrated on-screen singing and rapping of lyrics and rhymes while bringing the party to life with jump-in/jump-out Party Play gameplay. Featuring the biggest dance, pop and hip-hop hits by the hottest artists everyone knows and loves remixed by world-class DJ’s in an all-new way, the game’s soundtrack delivers over 80 unique creations only available in DJ Hero 2. Further immersing players into the music, the game offers a heightened level of creative input and allows everyone to add their own touch, directly impacting the beats they’re spinning with freestyle scratching, crossfading and sampling. The game will also feature an all-new career-based Empire Mode where players start out as an up-and-coming DJ on the road to becoming the head of a major entertainment empire, all of which is founded solely on their success as a DJ.
Dropping this fall, DJ Hero 2 will invite a wave of new digital disc jockeys to the turntables as the game will be available as a Party Bundle which will include a copy of the game, two turntable controllers and a microphone, offering the ultimate “party-in-a-box.” Gamers who experienced the #1 new videogame intellectual property of 2009 can pick up DJ Hero 2 as a Turntable Bundle featuring one turntable controller and a copy of the game or as standalone software. The game is in development by FreeStyleGames for the Xbox 360(R) video game and entertainment system from Microsoft, the PLAYSTATION(R)3 and the Wii(TM) system from Nintendo. The game is rated “T” (Teen – Mild Suggestive Themes, Lyrics) by the ESRB. For more information about DJ Hero 2, please visit www.djhero.com, www.facebook.com/djhero and www.twitter.com/djhero.
About DJ Qbert
Richard Quitevis was born October 7, 1969, in San Francisco, California. Known by his stage name DJ Qbert or Grandmixer Qbert, is a Filipino-American Turntablist and composer. He has invented the most scratching techniques and musical innovations than any DJ in history. Qbert is credited for being the world ambassador of the DJ as a musician and turning the turntable into a respected musical instrument.
Hip-Hop’s founders created a set of rules and created a tradition for champions, it was proven during DJ battles, and it was put on wax as the DJ’s & MC’s paved the path proclaiming their DJ was the best. To prove themselves, DJs would be judged on their scratching cuts.
DJ Qbert delivers on this discipline like no other DJ. Along with dear friend Roc Raida of the X-Ecutioners they are the only two DJs in history that have been Knighted by the Grand Masters of the Hip Hop culture. His peers and the media call him the Greatest DJ in the World, one of the most influential DJs of all time.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.
21
Jul
10
New EA Studio @ Salt Lake City
From/De: EA
Electronic Arts Unveils New State-of-the-Art Video Game Studio in Downtown Salt Lake City
Utah Governor to Attend Ribbon Cutting Ceremony on July 21, 2010
REDWOOD CITY, Calif.–(BUSINESS WIRE)–Electronic Arts Inc. (NASDAQ:ERTS) today announced that it will formally open the doors of its new video game development studio based in the heart of Salt Lake City. To commemorate this occasion, EA will host Utah Governor Gary R. Herbert, along with several Utah state and local government officials at a Ribbon Cutting Ceremony inside the new facility. Focusing on creating quality entertainment for families, the highly talented EA Salt Lake Studio has been responsible for producing several top-selling family-friendly video game franchises under the EA Play Label, including MONOPOLY, LITTLEST PET SHOP and NERF, all under license from Hasbro.
“We’re hopeful that EA’s growing commitment and investment in the Salt Lake area will accelerate the region’s development into one of the industry’s hottest game development centers.”
“We’re honored to stand elbow-to-elbow with Utah Government officials as we show off our new studio in Salt Lake City,” said Jon Dean, Executive Producer at EA Salt Lake. “As a company that takes great pride in its people and the amazing video games they create, today’s open house celebrates all of that hard work with the team and their families with fun activities from studio tours to game demos and art projects for the kids.”
“This move means we were able to build a state-of-the-art facility that fits the development studio needs, while also allowing our employees to work out of a more convenient location in downtown Salt Lake,” said Chip Lange, Senior Vice President and General Manager of EA’s Hasbro Division. “We’re hopeful that EA’s growing commitment and investment in the Salt Lake area will accelerate the region’s development into one of the industry’s hottest game development centers.”
The new custom facility has been specifically designed to promote the creation of innovative video game content. Covering 20,000 square feet, its unconventional interior design is anchored by a mountain theme and projects a very hip and creative vibe. In an effort to encourage teamwork and maximize collaboration, the floor plan has very few fixed walls and prime views of the mountain range, cityscape and parks have been reserved as team spaces. The facility also features an eclectic variety of suspended lighting which drops from the 30 foot high ceilings, illuminating metal wave structures giving the illusion of flow and movement.
The EA Salt Lake Studio houses 100 employees across a wide range of industry disciplines including engineering, design, project management, marketing, production, audio, art and animation. Previously, EA had maintained a facility in Bountiful, Utah since 2006. That office has closed with the move of the entire staff to the new Salt Lake City Studio.
The EA Salt Lake Studio is the development power behind some of the industry’s most successful casual video games, including several under license from Hasbro that have sold a combined worldwide total of more than eight million units at retail according to NPD (Dec 2009). NERF “N-Strike” was EA’s No. 2 Wii title in 2008 followed by its popular sequel, NERF “N-Strike” Elite in 2009. The LITTLEST PET SHOP video game franchise has sold nearly four million copies worldwide across all platforms, including Wii, Nintendo DS™ and PC, since October 2008. Currently, EA Salt Lake is developing MONOPOLY Streets and LITTLEST PET SHOP 3: Biggest Stars for release later this year.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc. LITTLEST PET SHOP, MONOPOLY, NERF and N-Strike are trademarks of Hasbro and are used with permission. Wii and Nintendo DS are trademarks of Nintendo. All other trademarks are the property of their respective owners.
From/De: EA Tiburon
EA Tiburon Transforms Game Lounge at Give Kids The World Village
Popular Game Developer Provides Entertaining Escape for Families with Wishes
ORLANDO, Fla. (July 21, 2010) – Yesterday, EA Tiburon unveiled the results of channeling the creative talent of its staff in a different direction through the renovation of a game lounge at the Kissimmee nonprofit Give Kids The World Village (GKTW). The popular Orlando game developer worked with GKTW to transition the village’s existing Amberville Game Rooms into a cool, comfortable entertainment lounge featuring arcade games, a theater and bar style seating and service areas with a backdrop of high-energy graphics.
GKTW, a nonprofit resort in Kissimmee that provides week-long vacations to children with life-threatening illnesses and their families, held a ribbon-cutting yesterday for the revamped lounge, where EA Tiburon COO Daryl Holt presented an unexpected additional check for $500 to Give Kids The World to keep the room stocked with the latest games, books and DVDs.
“Providing a place for families to enjoy interactive games together in a comfortable environment is a natural tie-in for EA Tiburon’s commitment to the local community,” said Holt. “Our team enjoyed working with Give Kids The World to create this entertaining escape for families, and we were proud to contribute our time and resources in support of the Village’s mission.”
The two-room lounge was outfitted with four stand-up arcade games and a wheelchair-accessible arcade game to go along with the existing pool table. A dual screen entertainment center and comfortable leather furniture was added for X360 and Wii gaming. A “Rockband” theater, which also doubles as a DVD movie theater, was created and the walls were given a fresh coat of paint and adorned with large-format EA original artwork, highlighted by new lighting throughout.
“Give Kids The World is thrilled to have this exciting new experience for our Wish families to enjoy,” said Pamela Landwirth, president of Give Kids The World. “We want to extend our heartfelt thanks to EA Tiburon for creating an area where family members of all ages can come together to play the world’s most popular games. Our families will cherish the memories they make in this beautiful game room for many years to come.”
Looking to get involved with the worthwhile efforts of GKTW, EA Tiburon did more than just donate funds. A group of team members redesigned, renovated and equipped the two room space that is used by GKTW Wish Children and their siblings, transforming it into a high-energy, Tiburon-esque game lounge.
EA Tiburon committed $5,000 for the renovation of the room, and utilized surplus millwork and furniture from studio renovations at its office to come in under that budget, leaving money for the donation presented by Holt. And EA Tiburon employees also donated age-appropriate books, movies and games for the room.
High-resolution images available upon request.
About Electronic Arts Tiburon
Electronic Arts Tiburon is the second-largest among Electronic Arts’ Worldwide Studio facilities and produces some of the top titles in the world. Tiburon is a key EA Studio for the development and production of interactive entertainment for the Xbox 360® video game system from Microsoft, PlayStation®2 and PlayStation®3 computer entertainment systems, the PSP® (PlayStation®Portable) handheld entertainment system, Nintendo DS and Wii™, iPhone, Mac and PC platforms. For more information about EA Tiburon, visit www.Tiburon.com.
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA Mobile™ and POGOTM.
About Give Kids The World
Give Kids The World Village (GKTW) is a 70-acre, nonprofit resort in Central Florida that creates magical memories for children with life-threatening illnesses and their families. GKTW provides accommodations at its whimsical resort, donated attractions tickets, meals and more for a week-long, cost-free fantasy vacation. With the help of many generous individuals, corporations and partnering wish-granting organizations, Give Kids The World has welcomed more than 101,000 families from all 50 states and 72 countries.
“Marvel vs Capcom 3: Fate of Two Worlds” – Comic-Con 2010 – Trailer 1 - New Characters – Gameplay – 2010.07.21
“Marvel vs Capcom 3: Fate of Two Worlds” – Comic-Con 2010 – Trailer 2 – Characters – 2010.07.21
“Marvel vs Capcom 3: Fate of Two Worlds” – Comic-Con 2010 – Trailer 3 – New Characters – 2010.07.21
21
Jul
10
Capcom: Comic-Con Panel & New MvC3 characters (Chun-Li, Trish, Doctor Doom, Super-Skrull) – Artwork
From/De: Capcom
Fresh off its Game Critics win for Best Fighting Game at E3, Marvel vs. Capcom 3: Fate of Two Worlds heads to Comic-Con with even more awesome in tow.
Come to Capcom’s booth (#4844) to play the latest build, which includes four new additions to the roster … Capcom’s Chun-Li (Street Fighter) and Trish (Devil May Cry) and Marvel’s Doctor Doom and Super-Skrull.
Also, for anyone attending Comic-Con, be sure to check out the Marvel vs. Capcom 3 panel on Friday, July 23 in Room 24ABC from 2:00–3:00 PM. We’ll have Marvel writer Frank Tieri on hand to talk about the story he’s creating with the Capcom team along with some other surprises.
Get set for the ultimate 3-on-3 faceoff when Marvel vs. Capcom 3: Fate of Two Worlds hits PlayStation 3 and Xbox 360 in Spring 2011.
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