EA’s Madden NFL 10 Kicks Off Season on August 14th
EA SPORTS Brings Interactive Draft Experience to Madden NFL Fans
REDWOOD CITY, Calif.–(BUSINESS WIRE)–Paint on the eye black and lace up the cleats, Electronic Arts Inc. (NASDAQ:ERTS) announced today that Madden NFL 10 will be available in North American retail stores on Friday, August 14. The storied football franchise ushers in a new era with advancements that bring the NFL fan everything they see on Sundays, minus the grass stains.
On-field authenticity and emotion is taken to another level in Madden NFL 10. With more control over the outcome of the play than ever before, players can drag defenders towards the first down marker, fight for a fumble at the bottom of the pile, and avoid the rush by stepping up into the pocket. Utilizing an all-new animation technology, Madden NFL 10 ensures that the Fight For Every Yard doesn’t end until the whistle blows.
“The Tiburon team couldn’t be more excited about Madden NFL 10,” said Phil Frazier, Senior Producer. “With online innovation that will connect Madden fans together like never before, an immersive broadcast presentation that captures the suspense and emotion of the NFL, and the most authentic gameplay to date, Madden NFL 10 will be the pinnacle in the award-winning franchise.”
Madden NFL 10 on the Wii™introduces a unique, genre-defining art style that will raise the bar for sports games on the console. Completely redesigned and built from the ground up, Madden NFL 10 epitomizes what fun looks like on the Wii and will deliver a social, dynamic experience for the entire living room. Continue reading ‘Madden NFL 10: August 14th’
A great game is made by great people. Treyarch and Activision definitively know what fun is when it comes to war games. It wasn’t that long ago when Activision released Map Pack 1 for CoD: World at War. According to Activision, the game add-on has already been downloaded over a million times in its first weekend on both PlayStation Network and Xbox Live.
Un gran juego está hecho por grandes personas. Treyarch y Activision definitivamente saben lo que es la diversión cuando se trata de juegos de guerra. No fue hace mucho cuando Activision lanzó el Map Pack 1 para CoD: World at War. De acuerdo a Activision, el complemento del juego ya ha sido descargado más de un millón de veces en su primer fin de semana en ambos PlayStation Network y Xbox Live.
From/De: Activision
Call of Duty(R): World at War Map Pack 1 Exceeds One Million Downloads in First Weekend of Availability
SANTA MONICA, Calif., March 31, 2009 /PRNewswire-FirstCall via COMTEX News Network/ — Armies of Call of Duty(R) fans have heeded the call and responded with more than one million downloads of the Call of Duty(R): World at War Map Pack 1 from Activision Publishing, Inc. (Nasdaq: ATVI) and developer Treyarch, during its first weekend of availability (March 19-22) on Xbox LIVE and the PlayStation Network.
“I’m proud that the team at Treyarch delivered an experience that so many people are enjoying,” said Mark Lamia, Studio Head for Treyarch. “We’re excited that the success of Call of Duty: World at War Map Pack 1 will continue to drive the popularity of the game’s Nazi Zombie mode, competitive multiplayer and chart-breaking success online.” Continue reading ‘World at War Map Pack 1: Over a million downloads | Más de un millón de descargas’
Video: Activision’s GUITAR HERO(R) METALLICA(R) Explodes Onto Retail Shelves Across North America
–Experience the Intensity of Musical Icons Metallica and Over 20 Other Rockin’ Bands in the Newest Entry to the Smash-Hit Franchise
SANTA MONICA, Calif., March 31, 2009 /PRNewswire-FirstCall via COMTEX News Network/ — Having pioneered and expanded the heavy metal genre while gaining critical and popular success over the past 25 years, Metallica invites gamers to “Ride the Lightning” with them and over 20 other rocking artists in Activision Publishing, Inc.’s (Nasdaq: ATVI) latest release — GUITAR HERO(R) METALLICA(R). Enter the world of Lars Ulrich, James Hetfield, Kirk Hammett and Robert Trujillo and experience the intensity and skill of one of the greatest bands of all time. Shred on the guitar controller, rip on the drum kit controller and wail on the mic to over 45 explosive hits from both Metallica’s illustrious career and a variety of other legendary artists selected by the band, such as Alice In Chains, Bob Seger & The Silver Bullet Band, Foo Fighters, Lynyrd Skynyrd and Queen.
“When Guitar Hero came to us with the idea to do a game based on Metallica, we call this a no brainer and said yes very quickly,” said Lars Ulrich, drummer for Metallica. “It seemed like the next step — a whole other platform for musicians to reach an audience. If we talk about this in five years, I think it will turn into an expected way to release music.” Continue reading ‘GH Metallica’
If wasn’t the price cut most people were waiting for. Most people would have wanted the price of a new PS3 to be any amount between $300 and $400, depending on the model of your choice. Even a $50 discount would have helped. Though newer PS3 systems do not have the PS2 backward compatibility feature, there’s nothing better than an actual console. I guess we’ll have to wait for Sony to restore backward compatibility with the PS4. Now, the question is: will Sony make a price cut this year? Game developers may start devoting more time working on Wii & 360 games if Sony doesn’t get to reduce the price of its third-generation console. The price is the only barrier preventing Sony from becoming No. 1 or No. 2.
No fue la rebaja que mucha gente esperaba. Varias personas hubiesen querido que el precio de un nuevo PS3 sea cualquier cantidad entre $300 y $400, dependiendo del modelo de su elección. Hasta un descuento de $50 hubiese ayudado. Aunque los nuevos sistemas PS3 no tengan la característica de compatibilidad retroactiva de PS2, no hay nada mejor que una verdadera consola. Creo que tendremos que esperar para que Sony restaure la compatibilidad retroactiva con el PS4. Ahora la pregunta es: ¿hará Sony una rebaja este año? Los desarrolladores de juegos quizas empiecen a dedicar más tiempo en juegos del Wii y 360 si Sony no llega a reducir el precio de su consola de tercera generación. El precio es la única barrera que previene que impide que Sony llegue a ser No. 1 o No. 2.
From/De: Sony Computer Entertainment America
PlayStation(R)2, The World’s Most Popular Computer Entertainment System, Now More Affordable Than Ever at $99.99
Sony Computer Entertainment America and Its Publishing Partners to Expand Gaming Library to Nearly 1,900 Titles This Year
FOSTER CITY, Calif., March 31 /PRNewswire/ — Sony Computer Entertainment America (SCEA) today announced that PlayStation®2 computer entertainment system will be available starting April 1 for $99.99 (MSRP). Since launching in 2000, PlayStation 2 has sold more than 136 million sell-in units worldwide*, making it the most popular system in gaming industry history. PlayStation 2’s vast library of games from all genres for all types of audiences will grow to nearly 1,900 titles this year. This breadth and depth of content along with the new price point make the platform a stronger value than ever, particularly for families, casual gamers, and those seeking to maximize their entertainment dollar.
“PlayStation 2 set the industry standard for worldwide mass market adoption and is a clear embodiment of Sony’s commitment to platforms that deliver 10-year product lifecycles. It’s a tribute to outstanding technology, great consumer value and unprecedented development support that we’ve now been able to do twice what no one else has ever accomplished,” said Jack Tretton, president and CEO, SCEA. “Demand for PlayStation 2 remains strong throughout the world, and the new $99 price point will bring in new consumers who will discover how PlayStation platforms are an outstanding choice for their gaming and home entertainment needs. Just as PlayStation 2 is delivering on a 10-year lifecycle and helped expand and solidify the DVD format for home entertainment along the way, we believe PLAYSTATION 3 offers the same promise by helping secure the Blu-ray format and delivering unprecedented value as the total home entertainment solution for the next decade.” Continue reading ‘PS2 @ $99.99′
AWARD WINNING SUPERSTAR TOBY KEITH COMING TO THE ROCK BAND® MUSIC STORE
Cambridge, Mass. – March 30, 2009 – Harmonix and MTV Games today announced that music superstar Toby Keith will make his Rock Band debut with the addition of six tracks to the Rock Band® Music Store of downloadable content. The singer, songwriter, producer and entertainer has sold more than 25 million albums this century.
The “Toby Keith 6-Pack” features a compilation of Keith’s most popular songs spanning his entire career including his first number one hit “Should’ve Been A Cowboy” from his 1993 self-titled album. The 6-pack also includes the title track “How Do You Like Me Now” from Keith’s 1999 album, “Beer For My Horses” and “Who’s Your Daddy” featured on Unleashed (2002), “I Love This Bar” from Shock n’ Y’all (2003) and the title track “She’s a Hottie” from Keith’s 2008 platinum album 35 Biggest Hits.
As his fans well know, Keith is one of the most successful performers of his era – with record album sales, scores of peer and critical awards, two successful and celebrated feature film performances and untold millions of concert tickets; he has formed the basis for an entertainment empire that includes movies, restaurants, a record label and more.
All six tracks featured in the “Toby Keith 6-Pack” can also be purchased individually.
Release Date: Tuesday, April 7, 2009 (Xbox LIVE Marketplace for Xbox 360®)
Thursday, April 9, 2009 (PlayStation®Store) Continue reading ‘Rock Band Music Store: Toby Keith 6-Pack’
College Basketball Fever Strikes Guitar Hero(R) Metallica(R) With Bob Knight, ‘Coach K,’ Rick Pitino and Roy Williams
–Activision Pays Tribute to Four of the Most Successful College Basketball Coaches Who Star in New Television Ad Campaign
SANTA MONICA, Calif., March 30, 2009 /PRNewswire-FirstCall via COMTEX News Network/ — Activision Publishing, Inc.’s (Nasdaq: ATVI) Guitar Hero(R) makes a slam dunk with the latest installment of the “Risky Business”- inspired advertising campaign featuring four of the best-known national collegiate basketball coaches of all time and their surprise encounter with world-famous rock band Metallica. The ad is an extension of the “Risky Business”- inspired Guitar Hero campaign that pays tribute to the famous lip- and guitar-syncing scene that appeared in the popular film “Risky Business.” The ad will highlight the coaches jamming on instruments from Guitar Hero(R) Metallica(R) to the song “Old Time Rock and Roll,” performed by Bob Seger.
The commercial, airing now and throughout the men’s college basketball playoffs and championship game, features the all-time leader in college basketball coaching wins Bob Knight gripping the mic, arch rivals Duke University Coach Mike Krzyzewski (“Coach K”) and University of North Carolina Coach Roy Williams sharing duties on the guitar, and former NBA coach and current University of Louisville Coach Rick Pitino dominating the drums. During their performance, the men are confronted by legendary rock band, Metallica, who are unimpressed by the coaches’ rock and roll fantasy.
The new spot joins the popular “Risky Business” advertising series directed by Brett Ratner. New York Yankees third baseman Alex Rodriguez, Los Angeles Lakers guard Kobe Bryant and supermodel Heidi Klum are just a few of the celebrities that have starred in “Risky Business” Guitar Hero spots inviting and inspiring others to unleash their inner rock star. The series of ads have been viewed more than 5 million times on You Tube.
The commercials were created and produced by advertising agency Crispin Porter + Bogusky and H.S.I. Productions, through a licensing agreement with Warner Bros. Consumer Products.
“The last few ‘Risky Business’ ads were such a hit with Guitar Hero fans as it showed that even celebrities have rock and roll fantasies,” said Brett Ratner. “This time around, we thought we’d turn the tables and put the spotlight on some atypical Guitar Hero fans, four of the most well-known collegiate basketball coaches. I think fans will be very surprised by their shredding skills off the court.”
“Guitar Hero is more than just a video game, it is a pop culture phenomenon that has truly taken the entertainment industry by storm,” said Brad Jakeman, Chief Creative Officer of Activision Publishing. “The ‘Risky Business’ ads work so well because they bring together pop icons from different worlds – music, films, professional sports, fashion and – now – college basketball. Metallica is one of the most popular bands in history and are known for the intensity of their playing and the passion of their fans. Matching them with these iconic college basketball coaches is both unexpected and perfectly natural. College basketball fans are among the most passionate fans out there and these four coaches are symbols of this season’s intensity and success.”
Beginning March 29, fans can “Ride the Lightning” with musical icons Metallica and more than 20 other rocking acts in an all new Guitar Hero experience – Guitar Hero Metallica. Players will enter the world of Lars Ulrich, James Hetfield, Kirk Hammett and Robert Trujillo and experience the intensity and skill of one of the greatest bands of all time. Shred on guitar, rip on drums and wail on the mic to a set list featuring over 45 explosive hits from Metallica’s illustrious career and a wide variety of other legendary artists personally selected by the band, such as Alice In Chains, Foo Fighters and Queen. Fans will be able to rock as Metallica while performing in venues reminiscent of the band’s epic album covers, themes from their music and real world locales.
Guitar Hero is redefining the way we experience music through innovation and creativity that provides new ways for fans to experience their favorite music and introduces new music to millions of fans. In 2009, Guitar Hero is introducing new music genres and new products that will excite existing fans and invite more people to the Guitar Hero franchise.
Guitar Hero Metallica is developed by Neversoft Entertainment for the Xbox 360(TM) video game and entertainment system from Microsoft and the PLAYSTATION(R)3 computer entertainment system. The Wii(TM) version is being developed by Vicarious Visions. The PlayStation(R)2 computer entertainment system version is being developed by Budcat. The game is rated “T” for Teen by the ESRB. For more information on Guitar Hero Metallica, please visit http://metallica.guitarhero.com/.
Activision Publishing Broadcast Media Center
Members of the media can visit Activision Publishing’s Broadcast Media Center to download broadcast quality video and web-ready video and high-resolution images. Members of the media using Pathfire can take advantage of a Pathfire enabled video download.
The commercial, along with sound bites and behind-the-scenes b-roll footage of the making of the commercial are available for download.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision Publishing and its products can be found on the company’s website, www.activision.com.
About Brett Ratner Brands
Brett Ratner Brands is a consulting company that provides brands with new ways to market their products and services in entertaining ways. Based in Los Angeles, it is the brainchild of acclaimed director and producer Brett Ratner.
RISKY BUSINESS and all related characters and elements are trademarks of and (C) Warner Bros. Entertainment Inc.
EA and Starz Media Go to Hell Together With Animated Movie Based on Dante’s Inferno
Feature to Complement EA’s Highly Anticipated Game, Taking Players Into All Nine Circles of the Epic Poem’s Depiction of Hell
REDWOOD CITY, Calif. & BURBANK, Calif., Mar 30, 2009 (BUSINESS WIRE) — Electronic Arts Inc. (NASDAQ: ERTS) and Starz Media’s Film Roman announced today the start of production on an animated movie based on the immortal epic Dante’s Inferno(TM). The feature-length project will expand on the story in EA’s new, must-have game coming out for the Xbox 360? video game and entertainment system and PLAYSTATION?3 computer entertainment system in 2010.
Just as the poem and game take players on a stunning journey through the nine circles of Hell, the “Dante’s Inferno” animated feature will also follow Dante as he travels through limbo, lust, gluttony, greed, anger, heresy, violence, fraud and treachery in search of his true love, Beatrice. Both are based on part one of Dante Alighieri’s classic poem, “The Divine Comedy,” better known as “Dante’s Inferno.” Continue reading ‘EA/Starz: “Dante’s Inferno” Animated Movie’
JOURNEY AND PAT BENATAR LEAD ROCK BAND® WEEKLY LINEUP; PLUS MUSIC FROM ROCKERS GLASVEGAS AND VON BONDIES
Cambridge, Mass. – March 27, 2009 – Harmonix and MTV Games announced this week’s line up coming to the Rock Band® Music Store catalog of downloadable content, including new tracks from legendary classic rock band Journey and Pat Benatar, as well as music from Scottish rock band Glasvegas and alternative band Von Bondies.
In addition, next week’s Rock Band content update will include a three-pack from Nickelodeon sensation SpongeBob SquarePants.
Step back into the 80’s with Grammy Award-winning classic rock band Journey as they make their second appearance in the Rock Band music catalogue with their power ballad “Don’t Stop Believing” from the band’s 1981 album Escape. The track reached #8 on Billboard’s Mainstream Rock chart and also recently became the first catalog track in history to achieve online digital sales of more than 2 million. Journey made its Rock Band debut with “Any Way You Want It” featured on the Rock Band 2 soundtrack. Continue reading ‘Rock Band 2: Journey, Pat Benatar & SpongeBob?!’
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